Purpose NIL
Purpose NIL is where personal branding meets impact. We help you define your Purpose as your NIL—your Name, Image, and Likeness—and show you how to align it with business opportunities that matter. Monetize Your Purpose NIL. Watch how Purpose NIL transforms the life of University of Oklahoma football player John Locke—showing how aligning purpose with identity can inspire your own journey. Whether you’re a student-athlete, CEO, celebrity, or creative entrepreneur, you’re already monetizing your identity. Now, let’s make sure it’s aligned with your deeper purpose.
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Episodes
4 days ago
4 days ago
This episode delves into the inspiring journey of John Locke, a junior who committed to the University of Oklahoma in 2025. Following in his great-grandfather's footsteps, John discovered his passion in third grade, driven by a family legacy that connects him deeply to Oklahoma football. Positioned as a tight end, he is notable for his aggressive blocking skills. Now at the University of Oklahoma, John is also focused on enhancing his Name, Image, and Likeness (NIL) opportunities. Join us as we explore his impactful story on Purpose NIL and his determination to continue a rich family tradition.
Subscribe to "Purpose NIL" on James M. Rank's YouTube channel to catch weekly episodes and witness how legacy and purpose intertwine in Don Block's athletic journey.
4 days ago
4 days ago
Welcome to Purpose NIL, where college athletes are transformed into purposeful brands. In this episode, discover our simple yet powerful strategy to help players define their life's purpose and align it with like-minded businesses, creating a monetized NIL brand. Witness John Locke's journey and be inspired to pursue your dreams and purpose. Learn how everyone, whether a college athlete, student, influencer, or CEO, can build careers centered around their personal brands.Subscribe to James M. Brink's YouTube channel for weekly episodes of Purpose NIL. Join us and explore how your name, image, and likeness can become a powerful personal brand.
4 days ago
4 days ago
Discover the compelling journey of John Locke, a promising junior who has fulfilled a family legacy by joining the University of Oklahoma's football team. Inspired by his great-grandfather, a former Oklahoma player, John realized from a young age that playing for the Sooners was his true purpose. Now, as a tight end known for his formidable blocking skills, he is ready to make his mark both on the field and in the world of Name, Image, and Likeness (NIL). Dive into this inspiring tale of tradition, passion, and pursuing dreams, and learn how Don is making his legacy profitable with Purpose NIL.
4 days ago
4 days ago
Join John Locke as he embarks on a journey to fulfill his deep-seated purpose of playing football at the University of Oklahoma. From discovering a family legacy in third grade to becoming a key player for the Sooners, John's story is one of tradition and ambition.
As a tight end known for his aggressive blocking, John's commitment to continuing his great-grandfather's legacy drives his success. Now, with a focus on monetizing his journey through NIL, John shares his experiences on the Purpose NIL series with Purpose Coach James M. Rink