Purpose NIL

Purpose NIL: OU Football’s John Locke is Building his Brand

In this inspiring episode of Purpose NIL, hosts James M. Rink and John Locke take you behind the scenes 
of spring football training at the University of Oklahoma.  John opens up about the pressure and anticipation surrounding the OU Crimson Combine, revealing the high-stakes environment is shaping his mindset and purpose. 
 
Together, they unpack what it means to live with intention—connecting core feelings, and actions to create a life that influences others.  John shares the people he’s passionate about impacting-Children, Men, Leaders, and his Family-as he works toward crafting a powerful purpose statement. 
 
Special guest Dr. Maribeth Kuzmeski (aka “Dr. K’), NIL social media expert from Oklahoma State University, joins the conversation to talk all things personal branding.  She shares the story behind the creation of OSU’s Brand Squad, explains the biggest social media mistakes college athletes make, and offers practical, game-changing tips for turning online presence into NIL potential.   
 
Plus, John reflects on his experience with the Purpose of You Transformational Assessment and how living with purpose has already elevated his joy, focus, and leadership. Stay tuned for the next episode, whereJohn drafts his personal purpose statement. 
 
Takeaways
John is excited yet nervous about the Crimson Combine.
Spring football training is intense and demanding.
Identifying core feelings helps in defining purpose.
Gratefulness can be found in small moments during practice.
John wants to inspire children to pursue their dreams.
Men face unique pressures that require supportive influences.
Silent leaders play a crucial role in team dynamics.
Family influence is important for John's future aspirations.
A personal purpose statement connects feelings, actions, and people.
Living one's purpose attracts NIL opportunities and followers.
Dr. K created Brand Squad to help athletes with NIL.
Brand Squad has 150 members helping athletes with deals.
Followers are crucial for business deals in NIL.
Social Media Content should go beyond just on-field activities.
Athletes should conduct a brand audit of their social media.
Cleaning up past social media posts is essential.
Social media should reflect the athlete's story.
Engagement rates matter more than just follower counts.
Businesses should consider the athlete's follower demographics.
Consistent and interesting content is key to growing followers.
Living your purpose can significantly enhance joy and happiness.
Quality of life improves when you align with your purpose.
Influencing others, especially children, is a vital aspect of John’s personal purpose.
The Purpose of You assessment helps identify transformative questions.
Personal growth is linked to understanding and living your purpose.
Engagement in meaningful work elevates performance and satisfaction.
Writing a purpose statement is a crucial step in self-discovery.
Sharing experiences can inspire others on their purpose journey.
The journey of purpose is ongoing and evolves over time.
Community and support play a key role in personal transformation.
 
Recorded on March 28, 2025
John Locke, Norman, OK
Maribeth Kuzmeski, PhD., Stillwater, OK
James M. Rink, Nashville, TN
 
Purpose NIL 003

Purpose NIL; OU Football’s John Locke: Purpose Beyond the Game

Purpose NIL; OU Football’s John Locke: Purpose Beyond the Game
From Oklahoma’s football field to Wall Street ambitions, tight end John Locke opens up about the power of passion, family, and faith in shaping his purpose.  Guided by host James M. Rink, this Purpose NIL journey reveals how core values fuel not only athletic victories but also a vision for leadership, finance, and a life lived with meaning. 
 
Discover the story behind the athlete—and be inspired to define your own purpose. Watch now.
 
In this episode of Purpose NIL, host James M. Rink welcomes back John Locke, a football tight end from the University of Oklahoma, to discuss the journey of becoming NIL entrepreneurs for the greater good. Together, they explore how John’s core feelings, influenced by his parents, shape his passion for football and his future career in finance. A major highlight includes developing a personal purpose statement by connecting core feelings to actions and people, using the formula: feelings plus actions plus people equal purpose. John shares insights into how passion, inspire, grateful, and invest are ways he lives through football. His passion for winning and his commitment to security are discussed through his role as a tight end. They also touch on John's academic pursuits in economics and finance, framing his vision for a future in investment banking, and how his core feelings translate into this field. John shares his dreams, achievements, leadership roles, and how he's preparing for his summer internship. Through anecdotes, such as his impactful trip on Southwest Airlines, John connects personal stories to enhance his NIL brand. The conversation embraces the ever-growing importance of purpose, personal branding, and mental health awareness for student-athletes amidst a global climate of change and uncertainty. Join them in exploring the authentic journey of identifying core actions and feelings as John unveils pathways for his purpose-driven life, both on and off the field.  Discover how to monetize your Purpose NIL.
Recorded on March 21, 2025
John Locke in San Antonio, TX
James M. Rink in Nashville, TN
PNIL 002

Purpose NIL, Meet John Locke, #44 Tight End University of Oklahoma Football

Purpose NIL, Meet John Locke, Junior Tight End at the University of Oklahoma. In this conversation with James M. Rink recorded on March 14, 2025, John Locke shares his journey as a college athlete, discussing the importance of Purpose in his life and career. John reflects on the influence of his family, particularly his parents, in shaping his values and aspirations. John shares his dream of playing football at the University of Oklahoma was inspired by his father when shown a picture of John’s great grandfather playing for OU in the 1930s. At the time of hearing this family story, John was in 3rd Grade and planted the seed of his dream to play football at OU. The discussion emphasizes the significance of identifying core feelings in moments like this and how they relate to personal branding and NIL opportunities. They discuss how major brands like Disney and Nike monetize their Purpose by creating feelings in their customers. John expresses his desire to invest in future generations, drawing from the lessons learned from his own experiences with his parents. In this conversation, James and John explore the importance of Purpose in life and business, particularly in the context of college athletes. John shares his personal experiences with prayer and football as sources of peace and love, while also addressing the mental health challenges faced by college students. The conversation emphasizes the need for athletes to navigate social media effectively to build their personal brands and connect with their audience. Ultimately, the discussion highlights the significance of gratitude and support systems in achieving personal and professional growth. Key takeaways • John believes his life has a deep purpose. • Football has been a significant part of John's family life. • John wants to invest in his future children as his father did for him. • Purpose is about giving feelings to others for their greater good. • John's journey reflects the importance of family support in achieving dreams. • Identifying core feelings is crucial for personal branding. • Leadership moments can lead to significant personal growth. • John's connection to Oklahoma football is rooted in family history. • Crafting a personal Purpose statement is essential for defining one's path. • Monetizing purpose involves creating good feelings for others. • Purpose-based businesses are more profitable than others. • Daily routines can help individuals live their Purpose. • Mental health challenges are prevalent among college students. • Social media is a crucial tool for NIL branding. • Building a personal brand requires effective social media use. • Gratitude for support systems enhances personal growth. • Identifying core feelings can guide daily actions. • Living purposefully can positively impact others. For more weekly Purpose NIL episodes Subscribe to my YouTube Channel  @JamesMRink  More information at PurposeOfYou.com
PNIL 001
Recorded on March 14, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN

Promo 2 Purpose NIL; Living Your Purpose in Action Episode 007

Promo 2 Purpose NIL; Living Your Purpose in Action Episode 007

Promo 1 Purpose NIL; Living Your Purpose in Action Episode 007

Promo 1 Purpose NIL; Living Your Purpose in Action Episode 007

Purpose NIL; Living Your Purpose in Action Episode 007

Purpose NIL; Living Your Purpose in Action Episode 007
 
Description
In this episode of Purpose NIL, host James M. Rink and guest University of Oklahoma Football’s John Locke discuss the importance of defining one's purpose and how it can empower athletes in their personal and professional lives. They explore the process of creating a personal purpose plan, identifying core values, setting goals, and the significance of living one's purpose in action. John shares his experiences and insights as he prepares for his upcoming college internship and football season, emphasizing the need for discipline and the importance of pruning distractions to focus on quality outcomes.
Takeaways
Purpose is essential for athletes to define their personal brand.
Living your purpose requires action and discipline.
Values play a crucial role in building trust with brands.
Creating a personal purpose plan helps in aligning goals with actions.
Missions are seasonal and should reflect current opportunities.
Setting specific goals is vital for achieving success in any mission.
Pruning distractions is necessary for focusing on quality outcomes.
Continuous learning and adaptation are key to personal growth.
Social media presence can enhance an athlete's NIL opportunities.
Regularly updating your personal purpose plan is important for staying aligned with your goals.
Sound Bites
"Values are essential in your NIL." JMR
"I want to Maximize my platform." John Locke
"Goals are a dream with a deadline." JMR
Chapters
00:00 Introduction to Purpose NIL and Personal Branding
01:56 Defining Purpose Statements and Their Importance
03:39 Living Your Purpose: Intentional Acts and Community Impact
06:00 Values and Their Role in Personal Development
08:04 Creating a Personal Purpose Plan
08:53 Identifying Missions and Goals
10:12 NIL Opportunities and Building a Personal Brand
13:25 Lessons Learned and Future Aspirations
 
Recorded on April 25, 2025
John Locke in Norman, OK
James M. Rink in Nashville, TN

Promo, Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006

Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.

Promo 1, Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006

Promo 1 
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.

Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006

Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
 
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.
 
Takeaways
Spring break is a time for personal reflection and recharging.
Building your NIL brand should be based on your purpose.
A purpose statement should inspire and connect with others.
Dreams are the seeds of future accomplishments.
Empowering young dreamers is crucial for their growth.
Identifying core values is essential for personal and professional success.
Accountability and dependability are vital in relationships.
Discipline is key to achieving long-term goals.
Sacrifice is often necessary for success and growth.
Living intentionally can inspire others to pursue their own purposes.
 
Sound Bites
"It's amazing what little gestures can do." John Locke
"You are the author of your story." John Locke
"You have your whole life in front of you." John Locke
"Dream big and don't stop dreaming." James M. Rink
"Purpose is your heart; values are your ribcage." James M. Rink
"Accountability is huge in relationships." John Locke
"Discipline is my biggest value." John Locke
"Sacrifice is a value that means a lot to me." John Locke
 
Chapters
Spring Break Reflections and Off-Season Preparation
Crafting a Purpose Statement
The Power of Dreams and Inspiration
Empowering Young Dreamers
Identifying Core Values
Living Intentionally and Family Support
Purpose and Protection of Loved Ones
 
Recorded on April 21, 2025
John Locke in Norman, OK
James M. Rink in Nashville, TN

Promo 3 Purpose NIL Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005

Promo 3 Highligt
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids.  Episode 005