Purpose NIL
Purpose NIL is where personal branding meets impact. We help you define your Purpose as your NIL—your Name, Image, and Likeness—and show you how to align it with business opportunities that matter. Monetize Your Purpose NIL. Watch how Purpose NIL transforms the life of University of Oklahoma football player John Locke—showing how aligning purpose with identity can inspire your own journey. Whether you’re a student-athlete, CEO, celebrity, or creative entrepreneur, you’re already monetizing your identity. Now, let’s make sure it’s aligned with your deeper purpose.
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Episodes
45 minutes ago
45 minutes ago
Purpose NIL; Living Your Purpose in Action Episode 007
Description
In this episode of Purpose NIL, host James M. Rink and guest University of Oklahoma Football’s John Locke discuss the importance of defining one's purpose and how it can empower athletes in their personal and professional lives. They explore the process of creating a personal purpose plan, identifying core values, setting goals, and the significance of living one's purpose in action. John shares his experiences and insights as he prepares for his upcoming college internship and football season, emphasizing the need for discipline and the importance of pruning distractions to focus on quality outcomes.
Takeaways
Purpose is essential for athletes to define their personal brand.
Living your purpose requires action and discipline.
Values play a crucial role in building trust with brands.
Creating a personal purpose plan helps in aligning goals with actions.
Missions are seasonal and should reflect current opportunities.
Setting specific goals is vital for achieving success in any mission.
Pruning distractions is necessary for focusing on quality outcomes.
Continuous learning and adaptation are key to personal growth.
Social media presence can enhance an athlete's NIL opportunities.
Regularly updating your personal purpose plan is important for staying aligned with your goals.
Sound Bites
"Values are essential in your NIL." JMR
"I want to Maximize my platform." John Locke
"Goals are a dream with a deadline." JMR
Chapters
00:00 Introduction to Purpose NIL and Personal Branding
01:56 Defining Purpose Statements and Their Importance
03:39 Living Your Purpose: Intentional Acts and Community Impact
06:00 Values and Their Role in Personal Development
08:04 Creating a Personal Purpose Plan
08:53 Identifying Missions and Goals
10:12 NIL Opportunities and Building a Personal Brand
13:25 Lessons Learned and Future Aspirations
Recorded on April 25, 2025
John Locke in Norman, OK
James M. Rink in Nashville, TN
4 days ago
4 days ago
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.
7 days ago
7 days ago
Promo 1
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Purpose NIL; Inspiring Dreams: The Journey of John Locke, Episode 006
Description
In this episode of Purpose NIL, Host James M. Rink and Guest John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance of dreams, and how personal experiences shape one's aspirations. The conversation emphasizes the role of family support, accountability, and discipline in achieving goals, while encouraging young dreamers to pursue their passions without limitations. John shares personal anecdotes about his sister's volleyball journey, highlighting the impact of family investment in fulfilling one's purpose.
Takeaways
Spring break is a time for personal reflection and recharging.
Building your NIL brand should be based on your purpose.
A purpose statement should inspire and connect with others.
Dreams are the seeds of future accomplishments.
Empowering young dreamers is crucial for their growth.
Identifying core values is essential for personal and professional success.
Accountability and dependability are vital in relationships.
Discipline is key to achieving long-term goals.
Sacrifice is often necessary for success and growth.
Living intentionally can inspire others to pursue their own purposes.
Sound Bites
"It's amazing what little gestures can do." John Locke
"You are the author of your story." John Locke
"You have your whole life in front of you." John Locke
"Dream big and don't stop dreaming." James M. Rink
"Purpose is your heart; values are your ribcage." James M. Rink
"Accountability is huge in relationships." John Locke
"Discipline is my biggest value." John Locke
"Sacrifice is a value that means a lot to me." John Locke
Chapters
Spring Break Reflections and Off-Season Preparation
Crafting a Purpose Statement
The Power of Dreams and Inspiration
Empowering Young Dreamers
Identifying Core Values
Living Intentionally and Family Support
Purpose and Protection of Loved Ones
Recorded on April 21, 2025
John Locke in Norman, OK
James M. Rink in Nashville, TN
Saturday Jun 14, 2025
Saturday Jun 14, 2025
Promo 3 Highligt
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Thursday Jun 12, 2025
Thursday Jun 12, 2025
Promo 2
Highlight
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
Promo highlight
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
Purpose NIL
Branded by Purpose: University of Oklahoma Football’s John Locke inspires kids. Episode 005
In this conversation, James M. Rink and John Locke explore the significance of defining one's purpose and how it relates to personal branding through NIL (Name, Image, Likeness). They discuss the recent Crimson Combine event, where John engaged with fans and inspired children, fulfilling his purpose statement. The conversation also touches on the importance of family support, intentional acts of purpose, and the lessons learned from a high school coach that shaped John's values. Ultimately, John reflects on the joy and fulfillment that comes from living one's purpose and the sacrifices made by his family to help him achieve his dreams.
Takeaways
Define your purpose to enhance your NIL.
Engagement with fans can be fulfilling for athletes.
Family support plays a crucial role in achieving dreams.
Intentional acts of purpose can inspire others.
Connecting with children can be a powerful experience.
Reflecting on family sacrifices can deepen appreciation.
Coaches can have a lasting impact on personal values.
Living your purpose brings joy and fulfillment.
The journey to achieving dreams often involves hard work.
Values are essential in both life and sports.
Titles
Finding Your Purpose Through NIL
The Impact of the Crimson Combine
Family: The Backbone of Success
Intentional Acts of Purpose in Action
Chapters
00:00Defining Purpose and NIL
02:53The Crimson Combine Experience
06:03Family Engagement and Support
08:57Intentional Acts of Purpose
12:03Inspiring the Next Generation
14:56Reflecting on Family Sacrifices
18:12Lessons from a High School Coach
20:59Living Your Purpose
23:50The Importance of Values
26:54Final Thoughts and Future Goals
Recorded on April 15, 2025
John Locke, Norman, OK
James M. Rink, Nashville, TN
Wednesday Jun 04, 2025
Wednesday Jun 04, 2025
Purpose NIL Promo 1
Purpose-Driven Athletes Win More. Watch University of Oklahoma Football’s John Locke!
Description
In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpose statement, the significance of core feelings and action words, and how to live out one's purpose in various aspects of life, including sports, family, and social media. John shares his drafts of purpose statements and reflects on how they can guide him in his football career and future endeavors.
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Purpose NIL;
Purpose-Driven Athletes Win More. Watch University of Oklahoma Football’s John Locke!
Description
In this episode of Purpose NIL, host James M. Rink and guest John Locke discuss the importance of defining one's purpose, especially for student athletes. They explore how to create a personal purpose statement, the significance of core feelings and action words, and how to live out one's purpose in various aspects of life, including sports, family, and social media. John shares his drafts of purpose statements and reflects on how they can guide him in his football career and future endeavors.
Takeaways
Empower student athletes to define their life's purpose.
NIL opportunities extend beyond college athletes to anyone with a personal brand.
A purpose statement can help build a personal brand.
John’s Core feelings include love, gratitude, passion, and inspiration.
Action words are essential for defining purpose in life.
Drafting a purpose statement requires reflection and revision.
Living your purpose can inspire others, especially children.
Purpose can guide actions in sports and personal life.
A daily personal purpose plan can help navigate challenges.
Purpose statements should be broad yet personal, encompassing all aspects of life.
Recorded on April 4, 2025
John Locke in Norman, OK
James M. Rink in Nashville, TN
PNIL 004