Purpose NIL; Purpose in Motion

Purpose NIL

Purpose in Motion: How Action Builds Identity, Performance, and Impact

Show Notes

Purpose doesn’t live in your head—it lives in motion.

In this powerful episode of Purpose NIL, host James M. Rink explores why action matters more than ideas, intention, or even talent. At the intersection of business, competition, and identity, this episode reveals how the actions you love to take become the foundation of purpose, performance, and personal brand.

James shares a deeply personal story from growing up in Pittsburgh in a family rooted in radio and storytelling—discovering early on that communication, emotion, and connection were central to who he is and why he exists. That childhood curiosity grew into a lifelong purpose: communicating hope.

Using the Purpose NIL Formula — Feelings + Action + People = Purpose, this episode brings purpose to life through real-world examples from elite college athletes:

🏈 John Locke, University of Oklahoma Football (Tight End)
John identifies the core actions that have defined him since childhood:

• Achieve
• Dream
• Exceed
• Lead
• Practice

You’ll hear how these actions shaped his identity, fueled his performance, and became the foundation of his NIL brand—culminating in a powerful story of connection involving his father, Southwest Airlines, and his first Division I scholarship offer.

🏀 Zya Vann, University of Oklahoma Women’s Basketball (Guard)
Zya reveals the action words that drive her purpose on and off the court:

• Strengthen
• Play
• Overcome
• Influence
• Achieve
• Commit

Her story shows how loving the actions you take every day creates joy, resilience, leadership, and authenticity—transforming purpose into a living, breathing personal brand.

 

The episode also connects purpose to business and leadership, revealing the hidden cost of disengagement and how purpose-driven individuals and organizations outperform by up to 6x. From NIL to entrepreneurship to workplace culture, the same principles apply: when purpose aligns with action, energy replaces burnout and clarity replaces confusion.

 

The episode closes with a powerful reflection on hope through the story of Jelly Roll, reminding us that purpose can rise from pain, redemption is real, and transformation is always possible.

Key Takeaways:

• Purpose is practiced daily through action
• The actions you loved as a child often reveal your calling
• Connection is one of the most powerful actions in life and business
• Purpose-driven performance fuels both impact and income
• Your NIL—name, image, and likeness—is built on consistent actions

👉 To go deeper, visit PurposeOfYou.com
👉 Subscribe on YouTube: @JamesMRink
👉 Follow and support featured athletes through their NIL platforms

This is Purpose NIL—where purpose moves, identity forms, and impact multiplies.

 

James M. Rink recorded in Nashville, TN

John Locke recorded in Norman, OK

Zya Vann recorded in Norman, OK

 

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