Purpose NIL
Purpose NIL is where personal branding meets impact. We help you define your Purpose as your NIL—your Name, Image, and Likeness—and show you how to align it with business opportunities that matter. Monetize Your Purpose NIL. Watch how Purpose NIL transforms the life of University of Oklahoma football player John Locke—showing how aligning purpose with identity can inspire your own journey. Whether you’re a student-athlete, CEO, celebrity, or creative entrepreneur, you’re already monetizing your identity. Now, let’s make sure it’s aligned with your deeper purpose.
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Episodes
Tuesday May 06, 2025
Tuesday May 06, 2025
Discover the compelling journey of John Locke, a promising junior who has fulfilled a family legacy by joining the University of Oklahoma's football team. Inspired by his great-grandfather, a former Oklahoma player, John realized from a young age that playing for the Sooners was his true purpose. Now, as a tight end known for his formidable blocking skills, he is ready to make his mark both on the field and in the world of Name, Image, and Likeness (NIL). Dive into this inspiring tale of tradition, passion, and pursuing dreams, and learn how Don is making his legacy profitable with Purpose NIL.
Tuesday May 06, 2025
Tuesday May 06, 2025
Join John Locke as he embarks on a journey to fulfill his deep-seated purpose of playing football at the University of Oklahoma. From discovering a family legacy in third grade to becoming a key player for the Sooners, John's story is one of tradition and ambition.
As a tight end known for his aggressive blocking, John's commitment to continuing his great-grandfather's legacy drives his success. Now, with a focus on monetizing his journey through NIL, John shares his experiences on the Purpose NIL series with Purpose Coach James M. Rink